The new logo reflects our focus on building great impact profiles for individual scientists: the “i” in the middle stands for Impactstory of course, but it’s also the first-person pronoun. Your Impactstory profile is about you. We’re building something to represent you, the working scientist, better than anything else out there. It’s a place for information (hence the i-with-a-circle-around it iconography), but also identity.
Identity in science is pretty broken. In several ways, but one of the biggest is our growing reliance on one-dimensional, reductive currencies like the h-index and Impact Factor. We’re fixing that. Impactstory’s a place where you can tell your whole impact story, where your identity is more than a number. You are more than your h-index. We’ll be focusing hard on this message this year.
Finally, we love our new logo because it anticipates important upcoming features and product focus (Spoiler Alert!). We’re going to be adding a growing number of features that recognize scientific excellence along multiple dimensions, highlighting areas where our users are winning–the badge-esque scallops on the logo reflect these upcoming features.
To celebrate our new logo, we’re going to send out a cool new “I am more than my h-index” tshirt to a lucky Impactstory user — we’ll do a random drawing Friday of everybody who visits their profile this week. We’re also happy to send some brand new stickers to anyone who wants them… drop us a line at email@example.com and we’ll get some out to you.